Center Parcs hails ‘huge’ opportunity for China holiday villages
French company to bring European-style vacation centres aimed at China’s middle class
Center Parcs will open two holiday villages in China as it bets that the country’s growing middle classes and wealthy urbanites will embrace its activity-filled short breaks.
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In a joint venture with the acquisitive conglomerate HNA, the holidays operator will open parks near Beijing and the south-eastern city of Fuzhou by 2020.
Emmanuel Brusq, chief executive of the Chinese subsidiary of France’s Pierre et Vacances Center Parcs Group, said that they would be aimed at the country’s “middle and upper middle class”.
Founded in 1968 in the Netherlands, Center Parcs reached Britain in the 1980s and now has more than two dozen facilities across Western Europe, offering self-catering cottages in forest settings alongside water parks, cycling and tennis facilities.