Center Parcs’ Elveden resort targets £20m investment to attract “3G” families and other new holidaymakers
A holiday resort on the Norfolk/Suffolk border has invested £20m as it seeks to attract a wider range of guests – and cater to a growing number of “3G” holidaymakers.
Facilities and accommodation have been upgraded at Center Parcs Elveden Forest over the past year to satisfy the increasing number of extended family parties, often comprising three generations.
The resort near Brandon is targeting its investment to broaden the appeal of its recreational and catering facilities for such customers, with two family restaurants refurbished, expansions to its popular climbing wall and its Action Challenge activities, and a revamped bowling alley.
“We increasingly see not just families coming on holiday but coming with grandparents and extended family,” said Elveden general manager James Barrett.
Center Parcs’ Sherwood Forest village has recently launched six-bedroom lodges for bigger family groups – something which Mr Barrett said could be considered at the East Anglian resort if the trend continued.