New boss at East Anglian holiday village shares plans for £10m investment
The new boss of a major East Anglian holiday resort has revealed its £10m investment plan for the next year.
Following a significant cash injection for its accommodation offering in the past two years, Center Parcs Elveden Forest is planning to invest in its back office operations and infrastructure.
New general manager Nicky Richardson, who joins the Suffolk resort following four years in charge of Center Parcs' Longleat village, said the money was part of an £80m investment being made by the holiday giant across its five UK locations.
At Elveden, cash has been earmarked for maintenance work on the pool and its facilities, which are used by around 90% of guests during their stay, and a rolling programme of accommodation improvements on its existing lodges.
"The guests have seen a lot of our recent investment in terms of the new accommodation, there has been a lot of obvious work and this year it is going to be on back-office things," Ms Richardson said.
"Much of it will be unseen, but they are tasks which need to be done."
This year has seen the first lakeside accommodation at Elveden Forest – three waterside lodges, 51 apartments and three executive lodges – open to guests, following strong interest since booking opened last autumn.
Ms Richardson said the new options were proving popular with "loyal" guests – the park holds a guest return rate of 60% to 65% – as well as new visitors.
After taking up her post in April, Ms Richardson says she is taking time to get to know the park and its 1,805 staff before finalising new ideas for further development – which she said are "relished" by Center Parcs' head office.