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woensdag 30 januari 2013

Center Parcs UK hunts advertising agency


Center Parcs, which spends £5 million on advertising, is on the hunt for an agency to create a campaign based on a brand repositioning brief.


The leisure company appointed 18 Feet & Rising to develop a strategy to reposition the brand in September last year. 18 Feet & Rising is among the agencies lining up to compete in the advertising pitch.

The move comes as Center Parcs prepares to open a £250 million resort – its fifth in the UK – in Warren Wood, Bedfordshire in 2014.

Center Parcs has previously worked with Beattie McGuinness Bungay, which won the business in 2010.

Bron en hele artikel: Campaign Live

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