Center Parcs UK hunts advertising agency
Center Parcs, which spends £5 million on advertising, is on the hunt for an agency to create a campaign based on a brand repositioning brief.
The leisure company appointed 18 Feet & Rising to develop a strategy to reposition the brand in September last year. 18 Feet & Rising is among the agencies lining up to compete in the advertising pitch.
The move comes as Center Parcs prepares to open a £250 million resort – its fifth in the UK – in Warren Wood, Bedfordshire in 2014.
Center Parcs has previously worked with Beattie McGuinness Bungay, which won the business in 2010.
Bron en hele artikel: Campaign Live