DesignStudio has overhauled the hospitality company’s visual identity, introducing a radically different new look that returns to the brand’s founding principles
The green bird and blue type that were the focal point of the holiday brand’s previous identity have been replaced with a softer colour palette and a tree-shaped symbol that DesignStudio says harks back to the company’s mission of reconnecting guests with nature.
Center Parcs Europe – which doesn’t include Center Parcs UK – has 29 holiday destinations across mainland Europe, including Parcs in the Netherlands, France, Germany and Belgium. They offer cottages to stay in as well as a range of family-focused activities all on site. DesignStudio’s new identity will be rolled out across all of these, with different ‘totems’ used to show the various options at each – for example, a wave for swimming pools, or a pair of palm leaves for the Market Dome, where guests can shop and buy food.reative review