Center Parcs, the short break provider, is targeting its proposed £230m holiday village in Bedfordshire at the Greater London market.
Center Parcs has partnered with the brand and design consultancy Uniform to develop the 375 acre park.
The proposed site, called Woburn Forest Holiday, will house 700 villas, one hotel, a spa and a nature centre.
Don Camilleri, director of development at Center Parcs, said: "Woburn Forest Holiday Village is an exciting project and will be our single biggest investment to date.
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