Center Parcs reveals success of ‘Four Seasons Four Prices’ initiative
The pricing structure, launched in January this year, offers organisers and delegates corporate 24-hour residential rates at four different prices across the seasons, now with spring from £159, summer from £269, autumn from £139 and winter from £129. All rates exclude VAT and are per person per night.
Center Parcs disclosed that this initiative has contributed to a 39% increase in enquiries for the 2014-15 financial year when compared to the same time last year. Other contributing factors include the Center Parcs dedicated Conferences & Events website, which launched in January 2014, and interest in its latest venue, Woburn Forest, which will be available for conferences and events from October 2014.
Daniel Whittemore, Head of Corporate Sales for Center Parcs said: "The aim of Four Seasons Four Prices was to offer a simplified pricing model to assist with a more efficient enquiry process. In addition the new prices have allowed us to adapt our pricing strategy to what is still a highly competitive market place. We are thrilled that the initiative is working for our customers and we do hope that many more will take advantage of it this year."