Center Parcs uniforms take inspiration from the forest
Ann Hatcher, category buyer for Center Parcs, comments: “We were looking for a unique clothing range that captured the essence of Center Parcs; a natural woodland setting. Jermyn Street Design has skilfully captured the ethos of Center Parcs and the uniform that they have created for us clearly reflects the essence of the brand.”
Responding to the initial brief, JSD put forward a design proposal, using Center Parcs branding. The JSD co-ordinated designs were modelled by Center Parcs staff at a fashion show, where a panel of their senior management asked detailed questions and gave feedback about every garment.
JSD designer, Christina Burke explains the use of colour, “We wanted to explore warmer tones to work within the forest settings. Their ultimate choice was a palette of all the berry colours, together with fragrant lavender offset by woodland greens.”
JSD designers interpreted the green of the Center Parcs logo to give tips and flecks of lime against the black core range items. Subtle style details were added, such as contrast stab stitch, berry linings, button details and curved lines to echo the company’s bird logo.