The automobile brand recently staged a corporate ‘takeover’ of the event venue in Sherwood Forest
Opening plenary in full session at The Venue in Sherwood Forest
This summer, Center Parcs Conferences & Events saw its entire Sherwood Forest venue transformed into a fully branded car showroom and training camp for the automobile brand Peugeot.
Over the course of four days, Peugeot used the venue as its dedicated base to train over 500 retailer sales executives and managers on the new all-electric Peugeot E-3008. The event kicked off with an impressive opening plenary featuring a dynamic stage and LED screen.
Delegates rotated through seven different training workshops, including a dynamic test driving exercise along the oak-tree lined roads surrounding Center Parcs’ Nottinghamshire village – and consolidated their learnings with a team quiz at the end.
Seven Peugeot E-3008 vehicles were displayed in The Venue and around the village as part of the conference, making use of the spacious venue's vehicle access, expansive parking space and EV charging stations.
Events agency Strata helped Peugeot to find a 'destination venue' that aligned with its brand values, and eco-conscious, family-friendly Center Parcs was a natural choice.
The Center Parcs events team worked closely with Peugeot to deliver a white labelled 'takeover' of the entire building, including branded windows, totem screens and signposting.
Julia Green, Head of Corporate Events at Center Parcs Conferences & Events, said: "Due to the format of the event, Peugeot required a spacious venue with vehicle access - so The Venue, our newly refurbished conference space in the forest, was a great fit. They booked the entire building, and were able to really make it their own. The feedback from delegates was overwhelmingly positive - they praised The Venue, the beautiful setting and relaxed environment, as well as the great food and refreshments. We’re so pleased to hear that it was their best training event yet, and hope to welcome them back to the forest again soon!”
Bron en hele artikel: Love Business East Midlands
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