Center Parcs has picked Neverland to take on its creative account following a three-way competitive pitch.
The process was handled by Ingenuity+ and Neverland will be responsible for brand strategy and creative campaigns.
Sara Holt, chief marketing officer at Center Parcs, said: “Center Parcs is an incredible business with deep guest loyalty, unrivalled occupancy and an amazing story to tell. It needs a special partner.
"From the moment we met Josh [Harris, chief executive at Neverland], Jon [Forsyth, co-founder] and Simon [Massey, co-founder] they demonstrated a love of our brand that only comes from being a guest who has made lifetime family memories on our villages. They have used this to show us an enticing future. We are so excited to roll this out together to our guests and colleagues.”
Bron en hele artikel: Campaignlive
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