Center Parcs has recruited Brothers and Sisters as its lead creative agency, covering brand work across all channels.
Brothers and Sisters won the account, which is thought to be worth around £5 million, after a competitive pitch process which was conducted through Oystercatchers and included bids from adam+eveDDB and VCCP. Center Parcs had previously worked with Beattie McGuinness Bungay who won the account in 2010.
Of the pitch process, Helen Horner, head of brands at Center Parcs, said: “The quality of the pitches and the way in which the whole process was handled by Oystercatchers was excellent. All three agencies demonstrated a deep understanding of our brand and wholeheartedly embraced the unique immersion briefings at Sherwood Forest.”
The agency is now tasked with the development of a long-term communications platform to support Center Parcs’ growth strategy as well as driving new customers to the brand. Campaign materials are set to include TV, online and digital creatives, with supporting print, outdoor, social media and internal communications activity.