Center Parcs, the holiday brand, is reviewing its £5 million media planning and buying UK business.
The incumbent on the above-the-line account is MediaCom, which won
the business in 2003, while Golley Slater handles digital planning and
buying.
Center Parcs has made initial approaches to agencies and is thought to have drawn up a longlist ahead of a pitch.
Helen Horner, its marketing manager, is handling the review. One
option being considered is the consolidation of digital media activity
with offline planning and buying.
Bron en hele artikel: Campaignlive
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