Center Parcs has completed an overhaul of its marketing leadership team with three senior appointments, as the business ramps up investment in brand, digital and guest experience.
Center Parcs has appointed three senior marketing leaders as it looks to “elevate” the brand and drive growth.
The hires – Sarah Vickery, Stuart O’Neill and Gillian Blair – complete the company’s newly established senior marketing leadership team. Each will take up a new role leading different capabilities, namely in the brand’s customer experience, creative and media planning.
Their appointments follow the arrival of Sara Holt in March as the organisation’s first CMO, joining from Merlin Entertainments UK and Europe.
Bron en hele artikel: marketingweek
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