As Center Parcs unveils its new brand platform, CMO Sara Holt discusses plans to tackle price perceptions, take on “generic” ads and attract new audiences.
It’s rare for a marketing leader to enter a business and be given licence to completely rebrand in their first year, but that was the opportunity facing Center Parcs CMO Sara Holt.
The short-break holiday operator is unveiling a new brand purpose and platform, part of what Holt describes as a “transformational” moment for the business, aimed at “reigniting love and passion” for the brand.
For the center of your world
The platform is being shared through a TV, Cinema, OOH and Social campaign as well as being brought to life across all Center Parcs villages.
Bron: Marketing Week, Ads of the world
Last Minute, Meivakantie, Pasen, Pinksteren, Hemelvaart,
Zomervakantie, Herfstvakantie, Kerstvakantie, Voorjaarsvakantie,
