Day two kicked off with a presentation from the general manager of the Central Parcs Longford forest, Mr Daragh Feighery, who gave attendees an update on the progress of the development in his presentation titled ‘Center Parcs Ireland - Delivering €200m Investment to Longford’.
Located on a 400-acre site approximately 5kms from Ballymahon, Center Parcs has been described as a premium brand experience for all of the family. The company behind the development was established in the UK over thirty years ago and the Ballymahon location is the maiden Irish venture from the team.
“We are very focused on delivering a high standard, premium brand experience.” said Daragh Feighery.
Daragh noted that the vast majority of their guests have historically been families, though they also cater for other group types. He also explained that the site will also stay open all-year round.
“We are not a seasonal offer. We are open 365 days of the year."
Daragh informed the crowd that Center Parc villages attract over two million visitors annually. Also, 95% of all guests said they intend to return to one of the villages at some point in the future. Center Parcs also have a 96% occupancy rate.
“The current villages attract over two million visitors per year, across the five villages...The annual turnover is just over €400 million,” said Daragh.
“All of our villages have received a four-star rating on tripadvisor and we have a 4.5 star rating on Facebook reviews...96% of guests rate their stay as excellent or good,”
Why Longford -
When choosing a location for the maiden Irish version of Center Parcs, Daragh said Longford was an obvious choice due to its prime location, transport links and the beauty of the site in Ballymahon.
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