A leading UK holiday village operator has launched a new mobile app to “elevate the guest journey”, helping guests to plan and enjoy their visits with “a new level of digital convenience”.
Developed by Nottingham-based mobile technology agency Atomic, the app was introduced by Center Parcs UK and Ireland in October 2024. It has quickly garnered over 100,000 users and has become a top-ranking app in the travel category.
Features
The app offers an all-in-one digital companion for Center Parcs’ two million annual visitors across six UK and Ireland locations. Features include booking management, itinerary planning, interactive village maps and on-the-go reservations for activities, dining and spa sessions. Designed with accessibility in mind, the app also includes light and dark modes and underwent rigorous usability testing.
Andy Webber, managing director at Atomic, said: “Collaborating with Center Parcs, one of the UK’s most iconic and trusted brands, has been a rewarding journey for Atomic.
“We’re incredibly proud to bring our digital expertise to a partnership that enhances the Center Parcs experience, making it more accessible, connected, and enjoyable for guests.
“We worked closely with Center Parcs to align the app with their vision for an elevated guest journey, focusing on providing real-time convenience and intuitive features that visitors can rely on throughout their stay.
Guest Experience
‘With its strong foundation, the app is already proving its value to guests, and we’re excited to build on this momentum and deliver even more features to enhance their experience.”
Atomic, which also collaborates with brands such as Rolls-Royce, Scania and JCB, is set to continue working with Center Parcs under a multi-year agreement to further enhance the app’s capabilities.
Elena Ragone Marriott, head of digital and media at Center Parcs, added: “Our partnership with Atomic has been essential in delivering a new level of digital convenience for our guests.
“The app enriches each stage of their short break, aligning perfectly with our commitment to offering the best possible guest experience.
“We’re excited to continue our partnership with Atomic to continue enhancing the Center Parcs App to ensure our guests enjoy a seamless and memorable stay.”
Bron: Bdaily
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