Center Parcs ready for short breaks rise after reporting profits surge
The company opened its first Ireland destination in July Bosses at Center Parcs believe they are in a prime position to capitalise on a rise in short family breaks as the company posted a substantial rise in profit for the last financial year.
The leisure giant heavily invested in its flagship Sherwood Forest holiday village recently with a new adventure ride at its Sub Tropical Swimming Paradise, while its first Ireland destination, Longford Forest, opened in July.
Capping off a successful year for the Nottinghamshire-based firm, its end-of-year accounts show a surge in revenue to £480.2 million for the year ended April 25, up from £469m the previous year.
Profits after tax also increased significantly, from £51.5 million in 2018 to £62.8m this year.
Commenting on the results, the company's directors wrote in a statement: "With recent trends showing an increase in family short breaks, particularly in the UK, the Center Parcs concept is more relevant today than at any point in its history in the UK market.