Joules has partnered with Center Parcs in a deal that will see it launch new stores across the company's UK holiday sites.
The British lifestyle brand will open six new stores, one in each Center Parcs village across the UK and Ireland, from this spring.
The first to open will be in Center Parcs Woburn Forest, Bedfordshire, which will start trading on 12 April.
The Joules Center Parcs stores will offer menswear, womenswear and childrenswear collections, from gilets and jumpers to raincoats. The stores will include experiential areas to host activities, including a tree den installation at Woburn Forest with tables for arts, crafts and workshops - when government guidelines allow.
The stores will also offer a click-and-collect service, enabling guests to shop online and collect purchased items during their stay.
Joules said the partnership “aligns closely with Joules’ lifestyle brand positioning and provides more opportunity for both new and existing customers to engage with the Joules brand and its distinctive products”.
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