Center Parcs takes on new agency to 'challenge misconceptions' about brand
Center Parcs has five 'villages' across the UK, having opened its first resort in the country in 1987, a decade after launching in the Netherlands.
The brief involves "positioning the Center Parcs brand as a champion of family time through editorial and social channels", a Hope&Glory press release said.
It will also build on a family-focused TV campaign by the creative agency Brothers and Sisters that ran between January and March this year.
Simon Kay, PR manager for Center Parcs, said the agency had "demonstrated a real willingness and desire to understand the challenges Center Parcs faces as a brand". Kay has been in the role since 2006, having joined the company in a customer-facing role in 1996, according to LinkedIn.
The account will be led by Jo Carr, managing partner at Hope&Glory, who said she was "looking forward to challenging some of the misconceptions that exist about the brand and further strengthening its position in the market".
Read more at http://www.prweek.com/article/1391141/center-parcs-takes-new-agency-challenge-misconceptions-brand#0zPpT9k5sHyg1da0.99