Center Parcs is highlighting the restorative power of its holiday villages for exhausted families.
The Family.Refreshed campaign taps into the exhaustion many parents are feeling after a series of lockdowns to showcase the rejuvenating experiences on offer at Center Parcs.
Working with creative agency Brothers & Sisters, the integrated campaign spans TV, cinema, BVOD, radio, digital, out of home and digital assets across social platforms including Instagram, Facebook and TikTok.
The campaign is the first project launched as part of the Brothers & Sisters collaboration model that won Center Parcs’ account in March, in a competitive pitch with digital agency TMW and production company Affixxius.
Last Minute, Meivakantie, Pasen, Pinksteren, Hemelvaart,
Zomervakantie, Herfstvakantie, Kerstvakantie, Voorjaarsvakantie,
