Brand looks poised for sale in 2022 as US owners look to spin off camps
Butlin’s is poised to be sold off next year, potentially triggering a bidding war for the famous holiday camp brand, which has benefited recently from the staycation trend driven by the pandemic.
US private equity giant Blackstone, which owns the majority of Butlin’s parent company, Bourne Leisure, is understood to have already selected investment bankers to conduct an auction next year.
However, in recent years it has been trying to position itself as a rival to the likes of Center Parcs, with millions of pounds invested in new features such as pool complexes and improved accommodation, alongside moves into new markets such as live music weekends for fans and a bigger push into conferences and events.
The decision to look at selling off Butlin’s comes less than a year after a majority stake in Bourne Leisure, which also owns Warner Leisure Hotels and Haven Holidays, was acquired by Blackstone for about £3bn.
Bron en hele artikel: the guardian
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