Vacature: Media Planning Executive
Join the UK’s number one short break destination. We are proud to have more than 7,000 team members across five Center Parcs Villages and Head Office, working to create memorable experiences for families in beautiful forest locations.
ABOUT THE BENEFITS
Annual profit share/management bonus
Staff Reward Scheme
Free use of leisure facilities
Discounted Center Parcs breaks
20% discount in restaurant and retail outlets
ABOUT THE ROLE
An exciting opportunity has arisen for a Media Planning Executive to join the Sales and Marketing team.
You will be responsible for managing the media buying and leading the campaign management throughout the Sales and Marketing team in order to deliver against targets for a wide media mix. This will involve channels such as television, cinema, radio, digital, video on demand, paid social media, display and more.
Working closely with our media agency (and other agencies when required) you will be responsible for driving forward the media strategy in line with targets and objectives, and devising campaign plans throughout the year that will ensure that all media channels are continuing to improve and take advantage of any appropriate new innovations. You will also be the main point of contact within Sales and Marketing to ensure that everyone is working on the right campaign at the right time.
This is a data driven role, where you will use multiple points of data such as Google Analytics, DoubleClick Campaign Manager along with econometric modelling, brand tracking and campaign reports to provide insights to continually improve all of the key metrics associated with these channels.
You will also be required to think about the long term aspirations of the brand and work closely with the brand team to ensure that any creative that is going live across all of the channels we manage has the brand in mind along with commercial objectives.
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