Center Parcs wordt Sunparks ...... (in China)

Eerder was aangegeven dat Center Parcs de intentie had om naar China uit te breiden. Afgelopen week werd met het onderteken van een Letter of Intent bekend dat de Pierre & Vacances Center Parcs groep met 2 merken op de chinese markt gaat opereren: Pierre & Vacances en Sunparks.

Het op Center Parcs geinspireerde concept zal in china dus Sunpark heten. Dit "nieuwe"  merk wordt ondersteund met een nieuw logo.

De link met Center Parcs is te zien in het gebruik van het lettertype in de benaming.

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Following the strategic partnership agreements concluded in November 2015 between HNA Tourism and Pierre & Vacances-Center Parcs (Paris:VAC) and the creation of the HNA PV Tourism Company Limited joint-venture in June 2016, the Pierre & Vacances-Center Parcs Group confirms development potential in China and the forthcoming construction of the first tourism destinations.

1. Dual-brand strategy

The Pierre & Vacances-Center Parcs Group has a dual-brand strategy with HNA Tourism and is launching two tourism brands in China. The joint-venture HNA PV Tourism Company Limited is to develop resorts inspired by the Center Parcs concept under the SUNPARKS banner and tourism residences under the PIERRE & VACANCES banner. These two PVCP Group brands are destined to become leaders in family tourism in China.

In China, the Pierre & Vacances-Center Parcs Group has decided to use the SUNPARKS brand, which evokes holidays, sunny destinations and a return to basics in a natural environment for Chinese customers.

The SUNPARKS brands is to offer Chinese customers a new style of holiday. Accessible within two-to-three hours, the SUNPARKS resorts are set to offer an exclusive natural lifestyle in short stays in a natural environment with a water park and leisure facilities for children and adults.

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Bron en hele artikel: Business Wire