With the Longford-based Center Parcs set to open its doors this Summer, Chemistry has launched a new campaign for the destination which is aimed at Irish families taking short breaks.
Chemistry worked closely with the Center Parcs team to create a campaign highlighting all the key features of a short break at Center Parcs and which draws on insight into Irish family life. The result, according to Chemistry, is a fun and beautifully shot 60” launch spot which captures the combination of fun, excitement and downtime that a Center Parcs short break creates to make family time together truly unforgettable. The 60” spot launch spot is accompanied by two other 30” spots and each one is narrated from the point of view of the children in the family: a young boy of 10 and his toddler sister.
“The Center Parcs team were committed to developing a campaign built on strong local insight and it’s a campaign that I am very proud to have helped launch,” says Sinead Cosgrove, Head of Planning, Chemistry.
“We are very proud of this campaign and to be part of the team that launches this amazing brand into the Irish Market” adds Jennifer Monks, Account Director in Chemistry.
Colin Whaley, Sales and Marketing Director for Center Parcs, adds: “Center Parcs Longford Forest will be a wholly new type of short break family holiday in Ireland. We’ve set out to create the perfect place for families who want to find the time and space to be together and do what they want to do. And this is an all year round short break offer because of the amazing indoor and outdoor facilities and environment. Only Longford will be able to offer 29.5 degrees in a tropical paradise all year round! The challenge for Center Parcs Ireland was to create an advertising campaign that showed the quality and breadth of what the resort has to offer, but that also represented the fun and excitement families experience with us. What better way to show that than through the eyes of children on a short break holiday with their parents? Chemistry created a wonderful, cinematic campaign that does just that.”
The 60” spot first aired on TV and cinema on December 26th with both 30” spots going live this week