Center Parcs is set to unveil its biggest campaign of the year in the next few weeks that will see the holiday park company trial a new marketing strategy whereby it will tease the campaign on Facebook before going live on TV just before Christmas.
The 50-second spot takes viewers through a forest fairytale set at one of its holiday parks and follows a family of four as characters from the tale are brought to life. It builds upon the success of emotion-led advertising first tested by the brand last year in its Bears campaign.
"In many ways it is a follow on from what we did last year when we embarked on a significant change in our advertising, where we moved away from showing the product and families experiencing a good time at Center Parcs and showed an emotional story based on research," said Colin Whaley, sales and marketing director at Center Parcs.
Bron en hele artikel: the Drum
Al 15 jaar Center Parcs (in het) Nieuws: Nieuws, acties en aanbiedingen van Center Parcs bungalowparken.
