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maandag 12 december 2016

Center Parcs will tease biggest campaign of the year on Facebook before it goes live on TV in new strategy aimed at targeting Christmas rush

Center Parcs is set to unveil its biggest campaign of the year in the next few weeks that will see the holiday park company trial a new marketing strategy whereby it will tease the campaign on Facebook before going live on TV just before Christmas.

The 50-second spot takes viewers through a forest fairytale set at one of its holiday parks and follows a family of four as characters from the tale are brought to life. It builds upon the success of emotion-led advertising first tested by the brand last year in its Bears campaign.

"In many ways it is a follow on from what we did last year when we embarked on a significant change in our advertising, where we moved away from showing the product and families experiencing a good time at Center Parcs and showed an emotional story based on research," said Colin Whaley, sales and marketing director at Center Parcs.

Bron en hele artikel: the Drum


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